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Rucoline
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Rucoline

Role

Creative Director, RTW Shoes & Bags

Period

2017 — 2019

Category

Contemporary Italian

Creative direction for Rucoline's ready-to-wear shoes and bags collections. Two years overseeing the full design pipeline — from concept and material research through to campaign production. The FW18 and SS19 campaigns were shot in London with singer-songwriter Jasmine Thompson as brand ambassador, combining streetwear energy with Italian craft.

SS19 Campaign — Red Plaid Sneaker & Backpack

SS19 · Sneaker · Bag · Campaign

SS19 Campaign — Red Plaid Sneaker & Backpack

2019

Jasmine Thompson wearing the red tartan-print runner sneaker paired with the matching structured backpack in red and black leather. Shot on location in London. Shoes and bags developed together as a coordinated set.

FW18 Campaign — Couple Street Shot

FW18 · Sneaker · Campaign · Street

FW18 Campaign — Couple Street Shot

FW18 campaign shot on a London street. Jasmine Thompson and male model wearing the black and grey chunky runner sneaker. Urban setting, denim and casual styling. Footwear developed for the autumn/winter commercial range.

FW18SneakerCampaignStreet
2018
SS18 Campaign — Fur-Trim Slip-On Sneaker

SS18 · Sneaker · Fur · Campaign

SS18 Campaign — Fur-Trim Slip-On Sneaker

Jasmine Thompson wearing the black slip-on sneaker with camel fur trim at the collar. Tulle skirt with floral appliqué. Shot outdoors in London. The fur-trim sneaker was a key style of the SS18 collection.

SS18SneakerFurCampaign
2018
SS19 Campaign — White High-Top Sneaker

SS19 · Sneaker · High-Top · Campaign

SS19 Campaign — White High-Top Sneaker

2019

Jasmine Thompson in a denim-on-denim look with a plaid maxi skirt, wearing the white high-top sneaker. Shot on a London road in golden hour light. Clean, sport-luxe silhouette.

SS18 Campaign — Platform Fur Sandal

SS18 · Sandal · Platform · Fur

SS18 Campaign — Platform Fur Sandal

Jasmine Thompson wearing the black platform sandal with fur-trim straps and a gold buckle, paired with white sports socks. Off-shoulder striped shirt. Shot in a London garden. One of the key statement styles of the season.

SS18SandalPlatformFur
2018
Store Event — Rucoline Florence

Event · Store · Florence · SS18

Store Event — Rucoline Florence

In-store event at the Rucoline flagship in Florence. The Creative Director with Jasmine Thompson in front of the store display, featuring the SS18 shoes and bags collection. Red platform sneakers and studded leather bags visible in the window.

EventStoreFlorenceSS18
2018
Campaign — Jasmine Thompson Portrait

Campaign · Portrait · Press

Campaign — Jasmine Thompson Portrait

Portrait of Jasmine Thompson for the Rucoline campaign. Oversized striped shirt, natural light, window setting. Used for press and digital communication.

CampaignPortraitPress
2018