Role
Creative Director, RTW Shoes & Bags
Period
2017 — 2019
Category
Contemporary Italian
Creative direction for Rucoline's ready-to-wear shoes and bags collections. Two years overseeing the full design pipeline — from concept and material research through to campaign production. The FW18 and SS19 campaigns were shot in London with singer-songwriter Jasmine Thompson as brand ambassador, combining streetwear energy with Italian craft.
FW18 · Sneaker · Campaign · Street
FW18 Campaign — Couple Street Shot
FW18 campaign shot on a London street. Jasmine Thompson and male model wearing the black and grey chunky runner sneaker. Urban setting, denim and casual styling. Footwear developed for the autumn/winter commercial range.
SS18 · Sneaker · Fur · Campaign
SS18 Campaign — Fur-Trim Slip-On Sneaker
Jasmine Thompson wearing the black slip-on sneaker with camel fur trim at the collar. Tulle skirt with floral appliqué. Shot outdoors in London. The fur-trim sneaker was a key style of the SS18 collection.
SS18 · Sandal · Platform · Fur
SS18 Campaign — Platform Fur Sandal
Jasmine Thompson wearing the black platform sandal with fur-trim straps and a gold buckle, paired with white sports socks. Off-shoulder striped shirt. Shot in a London garden. One of the key statement styles of the season.
Event · Store · Florence · SS18
Store Event — Rucoline Florence
In-store event at the Rucoline flagship in Florence. The Creative Director with Jasmine Thompson in front of the store display, featuring the SS18 shoes and bags collection. Red platform sneakers and studded leather bags visible in the window.
Campaign · Portrait · Press
Campaign — Jasmine Thompson Portrait
Portrait of Jasmine Thompson for the Rucoline campaign. Oversized striped shirt, natural light, window setting. Used for press and digital communication.






